About

My brain is a Pandora's box. Give me a problem — marketing, tech, or whatever lives in the middle — and something useful escapes. Usually on purpose.

I build tools that are direct, honest, and finished. Strategy and systems thinking are my native language — I spent years helping organizations make decisions before I realized the infrastructure underneath those decisions was the actual problem.

My core principle: the infrastructure should be invisible, and the data stays yours. I take on a small number of clients at a time, in Portland, OR.